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The Real Cost of Care: What Soaring Drug Prices Teach Us about Stewardship
Money & Finances

The Real Cost of Care: What Soaring Drug Prices Teach Us about Stewardship

Brad Raschke
Brad Raschke
5/27/2025
5 min

“The first pill costs a billion dollars. The second pill costs 50 cents.”


1. Why the Same Pill Costs More in the US than in France

  • Price-control arbitrage. Most wealthy nations cap what their citizens pay. Manufacturers accept those discounts abroad and charge market rates in the United States, which has “less than 5 percent of the world’s population and yet funds around three-quarters of global pharmaceutical profits.”
  • Price discrimination keeps the pipeline open. When a product costs billions to invent but pennies to copy, charging higher prices in richer markets cross-subsidizes research for everyone. If the U.S. forced “re-importation” of cheaper foreign stock, companies would simply raise overseas prices or withhold supply—shrinking the pie rather than slicing it more “fairly.”
  • Patents are temporary. Brand-name drugs enjoy roughly 15 years of exclusivity before going generic; after that, U.S. prices fall faster than anywhere else because generic competition is fierce.

Stewardship takeaway: High launch prices are the financing cost of tomorrow’s cures, not a permanent tax on every prescription you will ever fill.


2. The FDA’s Invisible Graveyard

Drug safety rules matter, but every extra trial and year of delay also has a cost: lives that could have been saved if a therapy arrived sooner. Economists call this the invisible graveyard—the casualties no one counts because the medicine never reached pharmacy shelves in time.

Stewardship takeaway: Regulation should balance caution with urgency; otherwise, we pay not only in dollars but in lost years of life.


3. When a “Billion-Dollar Pill” Becomes a 50-Cent Generic


4. Practical Ways Retirees Can Reclaim Margin


5. Bigger-Picture Questions for Faithful Stewards

  1. Control: Who directs the flow of your health-care dollars—your household or a web of middlemen?
  2. Opportunity cost: How might rising out-of-pocket costs alter the sustainability of your retirement withdrawals?
  3. Systemic dependence: Are your plans robust if political winds shift drug-price rules again?

Addressing drug costs is ultimately a question of stewardship, not of outrage. Understanding the incentives behind high launch prices, the trade-offs in regulation, and the eventual relief brought by generic competition helps retirees allocate resources wisely—protecting both today’s wellbeing and tomorrow’s legacy.

Brad Raschke

Brad Raschke

Founder & Steward of Strategy

Founder and Steward of Strategy at 1322 Legacy Strategies, helping families build lasting legacies through strategic planning and faithful stewardship.

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